The Connecticut Independent Agent is the official publication ofthe Independent Insurance Agents of Connecticut.
The Connecticut Independent Agent will now be published on a bi-annual basis. Please visit the "Newsletter" page of our website to view our bi-weekly published newsletter.
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This article provides independent agencies with practical guidance on how they can benefit from social networking cost effectively to extend their marketing reach and improve client contact and service. The author outlines the sites and free online tools her agency uses; how she budgets her time spent on social web marketing; and how she ties in her social networking with her website to create an integrated Internet presence and brand.
A lot has been written about how agencies can use social networking tools to enhance their online marketing and market reach. This article explores how the use of social media can impact the E&O risks agencies face and recommends specific steps agencies can take to mitigate those risks, so that the agency can get the full benefit out of these new tools.