Join a select group of individuals who have made a commitment to the industry, their agencies and their clients. Earning the ACSR designation will give you the competitive edge you need to advance your career in insurance. By committing to personal growth, you will enhance your ability to face the challenges of an increasingly complex industry.
The Independent Insurance Agents & Brokers of America, Inc. (IIABA) and American Institute for CPCU/Insurance Institute of America (AICPCU/IIA) monitor and ensure the highest quality curriculum is being delivered.
ACSR for Superior Results
This designation will empower your success in insurance. By providing a solid foundation of industry skills you will:
Gain a sound understanding of policy forms and coverages
Understand the critical role of customer service representatives
Maintain higher levels of professionalism and service
Accomplish more in your field with an expanded knowledge of personal, commercial and life/health lines
Demonstrate commitment to the industry, your agency and your clients
How Can You Earn Your Designation?
The ACSR program offers three concentrations of study: Personal Lines, Commercial Lines and Life/Health. Earn one or all three designations. Flexible learning options include online or self-study. ACSR Self Study Materials
Core Modules are required for all ACSR designations. You only need to take these classes once, even if you choose to study more than one designation line:
MODULE 4: Errors & Omissions/Loss Control – Agent liability, client responsibilities, reducing exposures, common errors, specialty markets, claims
MODULE 5: Professional Development – Principles of risk management, account rounding and cross selling, time management, setting personal goals and ethics.
ACSR Personal Lines
MODULE 1: Homeowners Insurance – Homeowners policy provisions, endorsements and pricing; other residential policies
MODULE 2: Personal Automobile Insurance – The Personal Auto Policy (PAP) provisions, endorsements and pricing
MODULE 3: Personal Lines Related Coverages – Dwelling; personal lines floaters, personal umbrella, watercraft, flood insurance and more.
ACSR Commercial Lines
MODULE 6: Commercial Property Insurance – Property loss exposures, building and personal property, business income, cause of loss forms, endorsements
MODULE 7: Commercial Liability Insurance – Liability exposures, CGL occurrence and claims made forms, endorsements, commercial umbrella, underwriting
MODULE 8: Commercial Auto Insurance – Business auto coverage (BAC) and endorsements, garage and truckers forms
MODULE 9: Commercial Lines Related Coverages – Crime, inland and ocean marine, business owners policy (BOP), workers’ compensation and bonds
MODULE 10: Understanding Life Insurance – Types of life insurance and life insurance provisions, settlement options/riders, overview of underwriting life insurance
MODULE 11: Understanding Health Insurance – Types of health insurance and health insurance policy provisions, including basic and major medical insurance and introduction to the types of managed care health plans
MODULE 12: Understanding Disability, Government and
Long-Term Care Insurance – Various government programs available, descriptions of Medicare Parts A and B, Medicaid, long-term care insurance and private long-and short-term disability coverage
The ACSR Difference
Once you have earned your ACSR you are well on your way to another industry designation. Accredited Adviser in Insurance (AAI®). Insurance professionals holding the ACSR designation are entitled to waivers into the designation.
We provide ACSRs and their agencies an opportunity to market themselves: The industry celebrates ACSR Tribute Day annually on the fourth Wednesday of February. ACSR Tribute Day recognizes professionalism and dedication to the industry. IIABA conducts an annual National "ACSR of the Year" competition.
Did You Know?
ACSR modules may be taken in any order.
All ACSR designation lines can be earned online exclusively through the Big “I” Virtual University.
There is no time limit to complete the ACSR designation program.
Individuals holding a current Certified Insurance Service
Representatives (CISR) designation are entitled to waivers into the ACSR
Download the ACSR Brochure
The ACSR program offers three courses of study: personal lines, commercial lines and life/health. Completion of any of the three tracks leads to the ACSR designation.
Students may choose the designation line most appropriate for their needs, or they may choose to complete all three.
Download the ACSR Brochure