Trusted Choice® is a national consumer brand uniting more than 10,000 independent agencies and more than 60 insurance companies that support them. This new consumer marketing brand was developed by the Big “I” for its members in response to eroding market share, and it is the result of significant consumer and industry research.
Using national advertising, public relations and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services. As a member of Trusted Choice®, you can use this new consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio and newspapers. Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.
Groundbreaking consumer research, conducted by an independent branding and research firm, led to the creation of Trusted Choice®. In short, this research revealed that consumers don’t know where to find an insurance agent but know that they want choice of policies, customization of coverage and advocacy support with insurance companies.
These are the very attributes that your agency delivers to its clients everyday. Trusted Choice® was created to give independent agencies and brokerage firms a more solid brand identity with consumers.
Read the branding research to learn more about consumer perceptions of insurance providers and the insurance-buying process.
How Does Trusted Choice® work?
Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents in Georgia and all over the nation: choice, customization and advocacy—the very benefits research has shown consumers want most.
Through national advertising, public relations, local agency marketing and the innovative website www.trustedchoice.com, Trusted Choice® is educating consumers and becoming the defining voice for agents nationwide.
Trusted Choice® is now included as part of your membership dues, at no additional charge to members in 2011-2012. There are many benefits of the program including:
Consumer-approved Trusted Choice® marketing brand and collateral materials
Trusted Choice® television, radio and print publication advertisements
National advertising and public relations exposure
Qualified leads through the Trusted Choice® Agency Locator
You can view samples the Trusted Choice®tag-able ads for television, radio and print publications. You can add your agency’s information and circulate the ads in your community to complement the Trusted Choice® national advertising flights.
Remember, Trusted Choice® is more than advertising.
It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.