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Click on the logo to go directly to the Trusted Choice® website.
The purpose of Trusted Choice is to position independent agencies to compete against other nationally branded insurance providers such as direct writers and captive agency companies. The brand communicates to consumers the benefits of using an independent agency: choice of companies, customized policies and advocacy support at times of need (i.e. during a claim). These are the very benefits they want from their insurance agent, but don’t know your agency offers!
Independent agencies have done a great job of branding themselves locally. But independent agencies still need a nationally recognized brand to compete in the increasingly crowded insurance marketplace. Trusted Choice’s mission is to increase consumer awareness of independent agencies and the value-added benefits they provide. Most consumers do not know independent agencies provide choice, customization and advocacy support. And most don’t know how to find a trusted insurance advisor. That’s where Trusted Choice® comes in.
The benefits of the Trusted Choice® brand program are many.
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Consumer-tested and approved Trusted Choice® logo;
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National advertising exposure through nationwide ad flights conducted by the program – we currently run cable TV ads 2 weeks out of every month on channels such as USA, CNN, TNT, Fox News, and the Weather Channel. We have also started investing in Facebook banner ads and will be running print ads in select issue of Smart Money magazine in the upcoming year. This is only the national advertising – as I’m sure you are aware, Iowa is also running a very comprehensive statewide advertising campaign.
3. Access to professionally produced print, radio and television advertising – each tag-able with your agency name, logo and contact .
4. An extensive library of consumer focused insurance articles that can be used in your agency newsletters, website and other communication vehicles.
5. Access to a content syndication/news feed that automatically updates content on your website
6. Press Release templates that are easy to customize to your agency and that help position your agency as go-to expert insurance resource in your local community
7. Licensed use of the Trusted Choice® logo on your business cards, letterhead, outdoor signage etc.
8. Presence on the agency locator tool at www.TrustedChoice.com and the opportunity to participate in the new service, 1-800-We-insure (all national advertising and PR efforts direct consumers to the Web site to access the Agency Locator or to call 1-800-We-Insure to find the Trusted Choice agent in their area).
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The support of 53 leading agency-system companies that are supporting the program financially and through other means.
In short, the brand will separate your agency from your competitors (direct writers and captive company agents) so consumers can make an informed decision on a trusted insurance advisor.
The new Trusted Choice logo:
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Trusted Choice Pledge of Performance
Click HERE to view the Pledge.
Fall Trusted Choice TV Ad Campaign
Click on the links below for the Iowa coverage map and the cable coverage map, detailed information and pricing of the ads:
Regular TV - Map
Cable - Map
Spring 2012 TV Ad Commitment Form
TV Ad for Trusted Choice Pledge
Dr. Tom TV Ad
Marketing Reimbursement Program
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