Why Advertise?

Independent Agent magazine caters to the information needs of independent agents and brokers. No other insurance publication reaches virtually every independent agency in the country. Are you capitalizing on our brand to reach them?

As the official publication of the Independent Insurance Agents & Brokers of America, IA is uniquely positioned to bring readers news and analysis they won’t find in other insurance publications. We don’t reprint press releases or puff pieces with no take-home value. Our originally-reported articles provide the most important angle --- how insurance industry news and trends affect agents and brokers. We don’t just cover one line of specialty insurance per month — our editorial mix touches all of the issues that cross our readers’ desks, including markets, agency management, marketing personnel and business perpetuation.

A high-quality circulation list assures your advertising message hits the crème de la crème in the insurance market. IA reaches approximately 47,000 readers a month, a number built upon the tens of thousands of unique IIABA member agencies — the best and most influential agencies in the business. And IA has an average pass-along readership of 2.5. By advertising in IA, your message hits readers eager to learn about your company and its offerings.