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T H U R S D A Y , J U L Y 1 4 , 2 0 0 5 Spotlight on Giuliani’s Political Clout | Summertime and the Reading is Easy |
Internet Advertising Campaign Underway | September TV Ad Schedule Set |
Business Services Coverage Available from The Hartford | Industry News B I G " I " C O N V E N T I O N
Spotlight on Giuliani’s Political Clout Rudy Giuliani is admired, well respected and universally known, according to fellow politicians and political analysts quoted in the June 23 issue of The Hill. The article, "GOP centrists promote Giuliani," by Geoff Earle, discusses Giuliani’s reputation and possible presidential bid. "He makes an impression just by walking in a room," says Sen. Norm Coleman (R-Minn.). "He’s America’s mayor. I would never rule out Rudy Giuliani accomplishing anything he set out to do." Pollster John Zogby says "Giuliani is known internationally… known as the mayor of New York, and the hero of New York."
According to the article, Giuliani’s connection with the American public as is an "overwhelming association with strong leadership provided during the difficult days after the Sept. 11, 2001, attacks, when Giuliani’s press conferences were as much a fixture on television as Bush’s."
Rep. John Sweeney (R-N.Y.), called Giuliani an icon. "He represents the resilience of the nation," he says. "He represents the kind of bold leadership that can turn the most desperate situations around."
Don’t miss your chance to see political star Rudy Giuliani in action. Giuliani will speak on leadership at the Big "I" Convention, taking place Sept. 10 through 12 at the Hilton New York. Giuliani will be the keynote speaker at the convention’s Sept. 12 closing session. For more information, click here. T O P B E S T P R A C T I C E S
Summertime and the Reading is Easy What is that one thing that you had hoped to accomplish in your agency this year? Develop and implement a perpetuation plan? Find and hire the best new producer possible? Or maybe create a high-quality customer service operation that will be the envy of you competitors. Whatever your goals, the Best Practices program has a tool to help you learn more about how to improve your agency. Best Practices provides step-by-step instructions to implement your plans and achieve your goals. It couldn’t be easier, and during our summer sale, you will save 25% of all Best Practices products. Now is the time for you to make your dreams reality. Click here for more information about how to implement the Best Practices program in your agency. For more information about the summer Sale or the Best Practices Program, contact Madelyn Flannagan at 800-221-7917; madelyn.flannagan@iiaba.net. T O P T R U S T E D C H O I C E ®
Internet Advertising Campaign Underway The first Trusted Choice® online advertising campaign currently is underway. Trusted Choice® is running Internet banner ads on www.homestore.com, the most-visited real estate Web site. The campaign, which began June 19, is generating positive results in the form of consumer exposure to the logo and clicks to the Trusted Choice® Web site and the Agency Locator. The campaign, scheduled to run through July 20, could include bonus placements to extend it until July 30. Highlights to date include: · Exposing more than 28 million people to the Trusted Choice® brand and logo and its message of choice. · Netting a campaign click-thru rate of .09%, which runs very close to the direct Internet advertising campaign average of .10%. · Enticing more than 24,000 people to click the banner to go directly to the Trusted Choice® site and more than 5,000 individuals to enter their ZIP codes to conduct a search on the Agency Locator. You can view the Trusted Choice® banner ads online at www.homestore.com. The ads are on a rotation schedule with other advertisements. If the Trusted Choice® ad does not appear when you reach the homepage, refresh your screen. For more information, contact Jeff Myers at 800-221-7917; jeff.myers@iiaba.net. T O P September TV Ad Schedule Set Once the online ad campaign ends, it will not be long before consumers will see more Trusted Choice® advertisements. The next round of Trusted Choice® ads will air nationwide from Sept. 12 through 25 on popular cable networks such as ESPN, Fox News, Turner Network Television (TNT), The History Channel and Home & Garden Television (HGTV). In all, 57 spots will air nationwide during many top-rated cable shows, including "SportsCenter" and Major League Baseball games on ESPN, "O’Reilly Factor" on Fox News, primetime programming on HGTV, primetime movies on TNT and The History Channel’s popular "Modern Marvels" program. Click here to view the complete ad flight schedule. Start planning now to run local advertising to tie into this national ad flight. You can choose from tag-able TV, radio and print ads to run in your local area. Your local advertising campaign will give your agency twice the exposure for a relatively small investment and go a long way toward establishing your agency as the Trusted Choice® for local insurance and financial services consumers. Go to the "Agents/Brokers" area of www.TrustedChoice.com and click on "Advertising" to view the tag-able ads and read about how to conduct local TV, radio and print advertising campaigns. Contact Ines Hoyle at ines.hoyle@iiaba.net if you need your username and password to access this secured area. For more information, contact Jeff Myers at 800-221-7917; jeff.myers@iiaba.net. T O P B I G " I " M A R K E T S
Business Services Coverage Available from The Hartford As tax laws change and tax cuts are debated, the accounting industry along with the business services industry is experiencing significant growth and changing just as rapidly. As business processes and technology have changed within the industry, so too have the exposures these firms face. Big "I" Markets partner The Hartford understands the unique insurance needs of accountants. Drawing upon its in-depth experience insuring middle market companies, The Hartford developed a coverage package policy for accounting firms that helps you provide these clients with superior insurance protection tailored to their specific needs. The Hartford program also offers liability, auto and workers’ compensation as well as employment practices liability. For more information about this product, log in here. Agencies not yet signed up for Big "I" Markets, IIABA's online market access program available exclusively to Big "I" members, may complete online registration here. T O P
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