Independent Insurance Agents of North Carolina

Tentative Schedule of Events

Sunday, October 6, 2013
3:30pm	Exhibitor Move-In & Registration North Pre-Function Lobby
5:30pm	Registration Open North Pre-Function Lobby
6:00pm - 8:00pm	Networking Dinner with Exhibitors Atlantic Ballroom 5-8 Spend your first night kicking off the convention with our exhibitors! Join us in the Networking Hall as it officially opens for business. Delicious food and drinks will be served while you network with over 60 companies and vendors. We’ll also kick off our PAC Fundriaser where you will be able to enter to win great prizes with all proceeds benefitting our association’s INSURPAC.
8:00pm - 11:00pm	Big "I" Bar & Lounge Atlantic Ballroom 1-4 Join us in our very own Big “I” Bar & Lounge for afterhours networking! There is no need to leave when we have our own fully-stocked bar open only to convention attendees. Join friends on a comfy couch for light-hearted conversation or pull a chair up to one of the many televisions broadcasting Sunday night football. This is the perfect spot to connect with friends both new and old!

Monday, October 7, 2013
7:30am - 12:30pm	Registration Open North Pre-Function Lobby
7:30am - 8:30am	Continental Breakfast with Exhibitors Atlantic Ballroom 5-8
8:30am - 8:45am	Welcome & Opening Ceremony Atlantic Ballroom 1-4
8:45am - 10:30am	How to Market to People Not Like You: The New Market Segmentation Kelly McDonald - McDonald Marketing Atlantic Ballroom 1-4 Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group. It may be counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.
10:30am - 11:15am	Networking Break with Exhibitors Atlantic Ballroom 5-8
11:15am - 12:15pm	Breakout Sessions Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand Kelly McDonald - McDonald Marketing This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A "one-size fits all" approach to customer service is no longer visible. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers' service expectations. Websites: Worth the Invesment? How to Maximize Your Time and Money George Robertson, CISR - IIANC Automation & Technology Specialist Laird Rixford - Insurance Technologies Corporation Join IIANC’s resident tech-guru George Robertson and ITC’s Laird Rixford as they discuss the ins and outs of how to effectively maximize your agency website. This dynamic duo will teach you how to get started, enhance your current website, or embark upon build a new one using ITC’s suite of marketing products specifically designed to help independent agencies compete online through digital marketing strategies and tactics that drive website traffic. Learn how to easily attract new customers while keeping your current ones in this “can’t miss” session! Consent to Rate: A North Carolina Phenomenon Stuart Powell, CPCU, CIC, CLU, ARM, ChFC, AMIM, AAI, ARe, CRIS - IIANC Vice President of Insurance Operations & Technical Affairs Not many states have a bureau that sets the rates for all insurance companies doing business within that state. North Carolina is unique in that regard, a fact which may not be pleasant for many insurance companies. In this session, you will hear why companies use consent to rate, how they implement this policy, and how agents can best respond. Time is Ticking: What You Need to Know Prior to the Implementation of the ACA Jerry Rhinehart, CIC, CLU, ChFC, RHU - Rhinehart & Associates Does the ACA require I provide health insurance to my employees? Will I be subject to a penalty for NOT providing coverage? Is it true I might still be penalized even if I DO offer coverage? The Affordable Care Act’s key implementation date is quickly approaching and there are still many lingering questions out there that need answers. This session will help you to finally be able to answer those questions and many more, making you better equipped to help both your clients and yourself.
1:15pm - Until	PAC/YAC Golf Tournament at The Grande Dunes Resort Club Bring your clubs for a golf tournament at the Grande Dunes Resort Club as we raise money for PAC while enjoying an afternoon of recreation and fellowship!

Tuesday, October 8, 2013
7:30am - 3:00pm	Registration Open North Pre-Function Lobby
7:30am - 8:30am	Continental Breakfast with Exhibitors Atlantic Ballroom 5-8
8:30am - 9:00am	Exhibitor Prize Giveaways Atlantic Ballroom 1-4
9:00am - 9:30am	IIANC Annual Membership Report Atlantic Ballroom 1-4
9:30am - 10:30am	E&O: Thinking Defensively Protect Your Agency, Protect Yourself Susan Burkhart - Cranfill, Sumner & Hartzog, LLP Atlantic Ballroom 1-4 Some of the most gut-wrenching aspects of this industry are errors and omissions claims and lawsuits. We all want to protect ourselves and our businesses but are often unsure of the right measures to take. This session will give you first-hand insight straight from a leading E&O attorney as to what we as agents can do to proactively guard ourselves. Topics will include emerging E&O issues for insurance agents and practical measures to be taken to avoid E&O claims.
10:30am - 11:15am	Networking Break with Exhibitors Atlantic Ballroom 5-8
11:15am - 12:15pm	Breakout Sessions Project CAP: CAP is Coming - Be Prepared Paul Martin, CPCU - Project CAP This week, nearly 75% of personal insurance consumers will begin their search for new coverage online. Will they find you? The insurance marketing experts at Project CAP can help ensure they will. From new agency marketing programs to a new consumer website, Project CAP is leading the charge to provide IIABA agents with everything you need to attract and interact with today's digital consumer. Websites: Worth the Invesment How to Maximize Your Time and Money George Robertson, CISR - IIANC Automation & Technology Specialist Laird Rixford - Insurance Technologies Corporation Join IIANC’s resident tech-guru George Robertson and ITC’s Laird Rixford as they discuss the ins and outs of how to effectively maximize your agency website. This dynamic duo will teach you how to get started, enhance your current website, or embark upon build a new one using ITC’s suite of marketing products specifically designed to help independent agencies compete online through digital marketing strategies and tactics that drive website traffic. Learn how to easily attract new customers while keeping your current ones in this “can’t miss” session! Consent to Rate: A North Carolina Phenomenon Stuart Powell, CPCU, CIC, CLU, ARM, ChFC, AMIM, AAI, ARe, CRIS - IIANC Vice President of Insurance Operations & Technical Affairs Not many states have a bureau that sets the rates for all insurance companies doing business within that state. North Carolina is unique in that regard, a fact which may not be pleasant for many insurance companies. In this session, you will hear why companies use consent to rate, how they implement this policy, and how agents can best respond. Time is Ticking: What You Need to Know Prior to the Implementation of the ACA Jerry Rhinehart, CIC, CLU, ChFC, RHU - Rhinehart & Associates Does the ACA require I provide health insurance to my employees? Will I be subject to a penalty for NOT providing coverage? Is it true I might still be penalized even if I DO offer coverage? The Affordable Care Act’s key implementation date is quickly approaching and there are still many lingering questions out there that need answers. This session will help you to finally be able to answer those questions and many more, making you better equipped to help both your clients and yourself.
1:00pm - 3:00pm	Past Presidents Luncheon By Invitation Only
1:00pm - 3:00pm	Pool Party (Hosted by Young Agents) Marriott Pool Area Join us for a kid-friendly pool party with food, fun and games for everyone!
5:30pm - 6:30pm	PARTNER Reception with IIANC Leadership The Bar Veranda By Invitation Only
6:30pm - 7:15pm	Chairman's Reception Atlantic Ballroom 6-8
7:15pm - 10:00pm	Awards Banquet Atlantic Ballroom 1-5