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GENERAL INFORMATION
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Launched in 2001 by the Big "I" and several agency companies, Trusted Choice® is the national consumer brand created to educate consumers about the benefits of using independent insurance agents for their insurance needs. The brand highlights the benefits consumers want - choice of companies, customized policies and advocacy support - when making insurance-buying decisions. Today, over 16,000 independent agency and brokerage firm locations throughout the country are participating in the brand program. They are joined by over 60 carriers providing significant support as company partners. A new web-based consumer portal for the Independent Agency System is also being developed, which will enable consumers to easily find Trusted Choice® agency web sites, get personal auto and homeowners quotes, and choose a Big "I" member agent.
The Trusted Choice® consumer branding program is now available to all IIAN member agencies -- included as a benefit of membership at no additional cost. Members also have access to exclusive Nebraska Trusted Choice® public relations and advertising programs to promote the value that you deliver to your customers as an independent agent – choice, customization, and advocacy.
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FOR YOUR AGENCY
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Benefits include:
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National consumer tested branding - and agency listing/link on national consumer agency locator at www.trustedchoice.com - supported by national cable TV ads, and Nebraska advertising and public relations efforts.
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Nebraska Trusted Choice® advertising - print ads in every issue of Hail Varsity magazine, including the annual year book, weekly radio and game day broadcasts, and web site.
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Use of professionally produced TV, radio, print, billboard and internet ads that can be tagged with your agency information for your local market.
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Trusted Choice® Nebraska public relations campaign at www.trustedchoicenebraska.com, with multiple sources of content, articles, blog, YouTube videos and sound bites for your own agency publications and website.
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Coming Soon In 2013 - new Trusted Choice® community relations programs your agency can use locally for exposure and promotion
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$500 Marketing Reimbursement for using Trusted Choice® on your agency's printed materials and web site - and NEW this year - paid advertising. Plus - $500 available in 2013 even if your agency has been reimbursed in previous years!
 View the 2013 Marketing Reimbursement Program Guidelines here.
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How to access agency resources on the Trusted Choice(R) website
A new consumer-focused Trusted Choice® website is now online. In an effort to make the site as consumer friendly as possible, all clickable links are directed only to customer information and resources. Trusted Choice members should be aware that the "Agent/Broker" and "State Association" section links that were at the bottom of the former site have been eliminated. Those sites still exist, and to access them members should simply use the shortcuts below. If you'd like to use the IIAN logo shown at the top of this page, e-mail IIAN - office@biginebraska.org.
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