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ADVERTISING |
STATE ADVERTISING
IIABNJ invests a significant amount of resources annually to broadcast the Trusted Choice message to New Jersey consumers. Association efforts, coupled with the individual co-branded advertising of member agencies and national efforts, help increase the visibility and recognition of the Trusted Choice brand among New Jerseyans.
2013 ADVERTISING CAMPAIGN
.jpg) Trusted Choice Aerial Banner
Since 2009, Trusted Choice has flown an aerial banner over New Jersey beaches from Sandy Hook to Cape May. Each weekend, over 900,000 beach goers are exposed to the Trusted Choice brand reminding them when they think about insurance, they need to think Trusted Choice.
 Facebook Ads
Trusted Choice Facebook ads will run from March - June targeting users of a specific demographic. Each ad will redirected individuals to th Find An Agent page on TrustedChoice.com.
 NJ.com and Patch.com Ads
Trusted Choice will run online banner ads on New Jersey's top online news website, NJ.com. Ads will be placed on the Local Sports page and also run on the mobile site, from March - May. Ads direct users to the Find An Agent page of TrustedChoice.com.
Additionally, Trusted Choice will run in Patch.com in 23 towns across the state. Towns were selected to give the brand full exposure state-wide in the highest volume Patch.com editions. Patch.com ads will run from April - June.
Radio Ads
Since 2005 IIABNJ has aired radio advertisements promoting Trusted Choice on WKXW 101.5 FM (and 10 of its sister stations), and news radio CBS 880 AM. In 2013, the campaign will continue from March - May and include four "Ask The Governor Sponsorships", in April, May, September, and October.
Listen to the 2013 Ad
Superstorm Sandy Ad
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LOCAL ADVERTISING
IIABNJ agents make a huge impact on the local market when they use the Trusted Choice logo on agency advertisements, sponsorships, and marketing materials. The Trusted Choice Idea Bank is being developed to help agents get new, creative ideas to advertising their agencies to local consumers.
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NATIONAL ADVERTISING
Big 'I' runs Trusted Choice cable tv ads on the following networks: Fox News, USA, TNT, The Food Network, CNN, The Travel Channel, and The Weather Channel. This nationwide campaign runs for 12 months. For a flight schedule, click here.
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