Trusted Choice

Trusted Choice is the national consumer branding program created specifically to help Big 'I' members attract and retain customers.  Agencies that join the program can use the consumer-tested logo and are encouraged to tie into national advertising and public relations campaigns.  Consumers are directed to find a Trusted Choice agency through the Agency Locator on the Trusted Choice Web site.

Our Own Brand

Independent agents are being branded-negatively-by our competition.  Though we know that independent agents aren't irrelevant, unnecessary, expensive and lazy, but don't think that message isn't being believed by many consumers.  As an important distribution channel, we must fight back.

We've lost significant market share in the last 30 years--around $60 billion worth.  Though that trend has abated in the last two years, we still have much to do to win back those customers and their business.

By signing up for Trusted Choice, you take a big step in overcoming all these negatives.  This consumer-tested branding initiative communicates the value indpendent agents bring to insurance buying -- choice, customization and advocacy.  And it will help you attract and retain those clients.

Reaching Consumers

With 7,000 agencies across the country already on board, Trusted Choice will become the preferred brand for insurance buyers, so you should join now.  To date, 43 insurance companies also are investing in the program and 750 million+ consumers have been exposed to Trusted Choice messages since 2003.

Benefits of Joining

For only a few hundred dollars, your agency receives these immediate benefits:

• A national TV and Web advertising program
• A national public relations program
• Local marketing support, including professionally produced, "tag-able" TV, print and radio ads for your agency's use
• Use of a brand name and logo that tested very well with consumers
• Free online access to agency branding resources
• Qualified leads generated through the Agency Locator on the Trusted Choice Web site

A strong brand is the key to the future of independent agents and we want Ohio Big 'I' members to be part of that success.  Click here for more information on how to become a Trusted Choice agency or company partner.