Project CAP website for agents is online and registering agents for Phase 1 — online marketing tools. There are packages that are free for all IIABSC agency members (Bronze program), full-service paid packages that include personal consultation, social media and customized blogs and email marketing and "quick-start" packages that will advance portions of your agency's online presence immediately.
What is CAP?
Consumers are searching online for insurance solutions. They demand information quickly, but they also expect the quality service you have built your business providing. That’s where Project CAP comes in.
Project CAP aims to help you navigate the world of Internet marketing. If your agency website could use an update, Project CAP is for you. (Maybe you have yet to create a website! CAP can help with that too.) If you don’t know the difference between a blog and a tweet, Project CAP is for you. If a phrase like ‘Search Engine Optimization’ makes your eyes glaze, Project CAP is for you.
What makes CAP special is that the digital experts behind it aren't just internet people who decided to service the insurance industry. We're insurance professionals with 20 years' experience who possess real digital marketing expertise. Whether you want to do it yourself, or have us do it for you, the programs deliver all you need to attract and interact with today's digital consumer.
This week, 75% of personal lines consumers looking for new coverage will begin their search online. Will they find you there?
With CAP they will.
Project CAP agency marketing programs deliver everything you need to generate:
Choose the plan that’s right for you
With Project CAP, there are many options to choose from:
FREE self-directed Bronze program offers a complete overview of online marketing with content and tools you can start using right away.
Self-directed Silver and Gold packages build on the free resources with even more education for you and a content library for your customers, among other things.
Full-service Platinum and Diamond programs are with you every step of the digital way, from personal consultation and social media, to custom blogs and email marketing.
Local Search Optimization services are separate but can be added to any package.
Also Noteable, an App for Mobile An exciting new Trusted Choice® Mobile app customized for your agency can boost your credibility in this smartphone age. With it, consumers can dial or email you with one touch, create a home inventory, document an accident and more. Generic version Trusted Choice® version available for download in both the Android and Apple App Stores.
Platinum Package My Agency is... dedicated to improving its marketing and recognizes the value of working with digital marketing experts. We've ventured online but are ready to take it to the next level.
Project CAP provides... a team of digital marketing professionals who lead your online efforts and amplify your results. From website development to social media content, every element is customized to break through and build your brand.
Diamond Package My agency is... a leader in its market and the industry. We want to leverage all of our resources - especially our time - and work with a team of experts who share our passion for winning.
Project CAP provides... all the services, benefits and results you'd expect from one of the best digital marketing agencies in the insurance industry. From blogging to branding we take care of every detail while you focus your time on growing.
My Agency is... new to internet marketing and ready to join the digital age.
Project CAP provides... a complete overview of key principles and sets you up fpr online marketing success. Available to all IIABSC agency members, it removes most risks of getting started.
Silver Package My Agency is... ready to start developing our digital marketing plan, build a consistent online presence and generate incoming prospects.
Project CAP provides... expanded education, tools, content and services that establish your place in the digital marketplace and differentiate you from the also-rans.
