South Carolina Trusted Choice® is continuing its dedication to cause marketing with a new partnership with Make-A-Wish® South Carolina to sponsor the Kids For Wish Kids® and Wishmakers On Campus® programs where elementary to college-age students sponsor wishes for children with life-threatening medical conditions.

Through the partnership, local Trusted Choice® agency representatives make appearances at each of the schools during their program ceremonies to announce a contribution to their collective efforts, oftentimes matching dollar-for-dollar. This surprise is intended to boost the intrinsic rewards of community service and working together in the hopes of inspiring our state's future leaders.

What You Can Do
Beyond the matching grant involved in the sponsorship between Make-A-Wish® South Carolina and Trusted Choice®, there are several ways to make a difference in a child’s life. With endless volunteer opportunities as well as ways to fundraise, everyone has a chance to be involved in making wishes come true.

If any of the following appeal to you, please contact your regional Trusted Choice® Committee member, who can guide you through everything you need to know.

Appear at a local presentation event (view past events). Check to see whether a school near you is currently participating in the Kids For Wish Kids® or Wishmakers on Campus® programs. If so, we invite you to appear at their check presentation award ceremony. You don’t need to speak if you don’t want to.

Have ties to a school or college organization not on the list? Get them involved. Make-A-Wish South Carolina contacts schools annually about the program, but sometimes it takes a more personal contact to get the ball rolling. If you have ties to a school or college organization in your community it would be worth asking to see whether they would be interested in participating in the program, and you could make an appearance as the local Trusted Choice® representative at their presentation event.

Display Kids For Wish Kids® and Wishmakers On Campus® brochures in your agency. If a client asks, tell them about this statewide sponsorship. Who knows, maybe they have ties to a local school, college organization or even a Wish Kid candidate. To order brochures, contact the IIABSC Director of Communications at 803.731.9460 or information@iiabsc.com.

Become a Star Performer. Star performers are wish supporters who have donated $1,000 or more that year through the Trusted Choice/ Make-A-Wish partnership. Their contributions help match the efforts of SC students participating in the Kids For Wish Kids® and Wishmakers on Campus® programs. Star performers also receive special recognition at both the annual Spring Conference and Annual Convention.


Adopt a Wish Kid through your agency. Much like the school-based programs, organization employees create and implement a fundraiser to help grant a wish for a local Wish Kid.


Make a donation to Make-A-Wish. If you don’t have ties to a school, none in your community are participating and your agency already has a cause it supports, then you can always make a charitable donation to Make-A-Wish South Carolina. Be sure to indicate that you are a Trusted Choice® agency and mail your check to: Make-A-Wish South Carolina; 225 Pleasantburg Dr., Ste. B8; Greenville, SC 29607.

Volunteer with Make-A-Wish. More than 200 volunteers give their time and energy to fulfill the mission of Make-A-Wish. Volunteers serve in a variety of capacities, including wish granting,office administrative support, event planning and coordinating, fundraising, etc. Volunteers must complete national training courses as well as submit to a background screening. Volunteer applications can be found at the SC Make-A-Wish website, www.sc.wish.org or can be requested from their Charleston office by calling 843.853.7880.

SC Trusted Choice® leadership renews its support to Make-A-Wish SC in 2013. Left to right: IIABSC Chairman of the Board Ashley Brady, SC Trusted Choice Chairman Tom Bates, Make-A-Wish South Carolina President & CEO Russell Smith and IIABSC President & National Trusted Choice® Board member Frank Sheppard.