RLI Marketing Assistance IIABNY has prepared a simple RLI marketing plan complete with letters to help you start selling. Free consumer brochures are also available for you to download, customize, and send to your clients. After all, It’s not just another policy sold. It’s an investment in retention. The more accounts you have for a client, the higher your retention. Studies have shown the following retention statistics: If your account consists of 1 Policy - 25% chance of still having the account at the end of 5 years 2 Policies - 63% chance of still having the account at the end of 5 years 3 Policies - 92% chance of still having the account at the end of 5 years | 
