Program Overview

Trusted Choice® is a national consumer brand uniting 27,000 independent agency locations nationally and the insurance companies that support them. It was developed by the Big “I” for its members in response to eroding market share and it is the result of significant consumer and industry research.

Using national advertising, public relations, and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services.

As a member of Trusted Choice®, you can use the consumer-tested name, logo and tagline, as well as professionally produced advertising materials for television, radio and newspapers. Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.

Important Links:

Trusted Choice® Pledge of Performance
Trusted Choice® License Agreement
Branding Research